By Kim Meldrum
Published: May 15th, 2021
Over the past year, working, learning and socializing online has grown exponentially. Although the impetus for this change is undeniably negative, the result provided several powerful insights. We learned that in-person meetings are not always necessary to keep our businesses creative and productive. We can collaborate with colleagues worldwide simply and efficiently through online meetings, sharing resources and ideas within seconds.
At COPP Branding, one of our most significant insights has been through creating online CEU (Continuing Education Unit) courses which is a one hour course both architects and designers must attend to maintain their accreditation.
The goal of sponsoring a CEU course is to demonstrate your authority and your approachability to frequent users of your products while enhancing their knowledge about the qualities and characteristics of your chosen subject. The CEU becomes your company Ambassador and provides you with a brilliant opportunity to shine and develop additional supporters.
However, the course cannot be an advertisement for your company. It will only be approved if it is a legitimate professional development learning module. Courses like: “What You Need To Know About Vinyl Flooring In Hospitals.” “How To Determine The Right Porcelain Tile For The Right Space.” “Trends and New Developments in Lighting Fixtures “ would be considered legitimate CEU’s. At the end of the presentation you can share information about your company.
The entire experience of the CEU is made to be informative, visually appealing, and focused directly on the target audience’s specific needs. The content can be taught by different presenters, making the educational materials accessible to all staff.
When designing a CEU or presentation for adult professional development three critical points need to be considered in order to meet their learning needs.
The goals are to engage the participants and provide them with new information that benefits them when considering your company. Ultimately you want to establish credibility, strengthen your corporate relationships and become the trusted source for new projects.
When the architect and designer is specifying products for a projects, he or she needs to know they can reach out to your company with confidence.