3 Ways to Better Engage Architects and Designers when Presenting a CEU

CEU auditorium

By Kim Meldrum
Published: May 15th, 2021

Over the past year, working, learning and socializing online has grown exponentially. Although the impetus for this change is undeniably negative, the result provided several powerful insights. We learned that in-person meetings are not always necessary to keep our businesses creative and productive.  We can collaborate with colleagues worldwide simply and efficiently through online meetings, sharing resources and ideas within seconds.


At COPP Branding, one of our most significant insights has been through creating online  CEU (Continuing Education Unit) courses which is a one hour course both architects and designers must attend to maintain their accreditation.


The goal of sponsoring a CEU course  is to demonstrate your authority and your approachability to frequent users of your products while enhancing their knowledge about the qualities and characteristics of your chosen subject. The CEU becomes your company Ambassador and provides you with a brilliant opportunity to shine and develop additional supporters.


 However, the course cannot be an advertisement for your company.   It will only be approved if it is a legitimate professional development learning module.   Courses like:  “What You Need To Know About Vinyl Flooring In Hospitals.”   “How To Determine The Right Porcelain Tile For The Right Space.”  “Trends and New Developments in Lighting Fixtures “ would be considered legitimate CEU’s.  At the end of the presentation you can share information about your company. 


The entire experience of the CEU is made to be informative, visually appealing, and focused directly on the target audience’s specific needs. The content can be taught by different presenters, making the educational materials accessible to all staff.

Porcelain - CEU Training
"Life of Porcelain" CEU

When designing a CEU or presentation for adult professional development three critical points need to be considered in order to meet their learning needs.


  1. The design of an educational presentation must be well thought through. The sequence of content must be logical. Too often, educational materials  jump quickly from one aspect to the next, thereby not allowing for consolidation of the new knowledge. For adult learners, it is much more effective to do short content specific presentations.
Sales Training CEU - Ceramic
"Life of Porcelain" CEU
  1. When creating online content, it is essential that the presentation be visually appealing. One way to do that is by limiting the word count on each presentation slide. This forces the presenter to clearly and concisely present their knowledge, which will motivate the participants to listen closely to the presentation.
"Life of Porcelain" CEU
  1. Ensure that the presentation includes various modes of delivery and checking for understanding. There are many ways for presenters to check for understanding. A presenter can ask participants questions directly, create polls or questionnaires that are anonymous. There are several different modes of delivery that should be considered when designing a presentation. A rich presentation can include voice clips that reinforce the content on a specific slide. The voice note would be an explanation from an expert other than the presenter. This provides the participants with more than one voice (expert). Presentations should also include video clips that support the content and provide an alternative to the presenter always doing the speaking. 
ceramic bathroom
"Life of Porcelain" CEU

The goals are to engage the participants and provide them with new information that benefits them when considering your company. Ultimately you want to establish credibility, strengthen your corporate relationships and become the trusted source for new projects.  


When the architect and designer is specifying products for a projects, he or she needs to know they can reach out to your company with confidence.

CEU Course
Kim Meldrun

Kim Meldrun

One of Canada’s first Google Education Certified Trainers
Retired Elementary School Principal
Technology Innovation Consultant - see COPP Branding website
Author - "Assessment that Matters: Using Technology to Personalize Learning"

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