Services

We help you build a comprehensive and effective brand strategy that is the foundation of every decision you make. It defines your messaging and your target audience. A well-defined brand clearly communicated will elevate your company’s appeal and profitability.  

At COPP Branding, we bring a strong design discipline and proven expertise in the development of differentiation that will help you engage your audience.

How you approach your market depends mainly on your firm’s capabilities and market dynamics. While you may see some opportunities, our market strategy team, which includes in-house and exterior experts in the architectural products and spaces segment, doesn’t miss any. COPP Branding helps you create razor-sharp marketing and branding strategies and assists you in their implementation. 

Your branding is the first thing customers experience that helps them form an opinion about your organization. So how you approach branding can affect your bottom line, either positively or negatively. Learn more about the dos and don’ts of branding with us at COPP Branding. 

Great design makes design leaders, and according to published research, great design delivers substantial returns.

COPP Branding has the experts you need to create great design. Our Design Consultant, Anne Côté, former style editor at House and Home’s Maison et Demeure, has produced remarkable set designs for Cirque du Soleil and collaborated with Debbie Travis to create stunning home makeovers on HGTV. Anne also recently used Design Thinking to create Ceratec’s hugely successful Galerie 1949.

Your clients rely on you for meaningful products. A strong product development strategy starts with a strong business strategy. Do you want to be leaders or followers? Do you want to target a specific business segment? What is important to your targeted audience? How will you deliver value? How will you segment your product? How will you launch new products? How will you discontinue products? 

Once you answer these questions, we can help you develop a product development machine that your customers’ value.

We create and implement online marketing campaigns across all channels. We will work with you to choose the right platform(s) for your firm and create content that draws the right audience. We believe high-quality photos and video are vital within the architectural and interior design space. Your media platform is where you unveil your brand promise to your targeted audience. We will enable you to maintain a high level of distinction on your digital media platforms long after we are gone.

Both art and science are woven into every outstanding showroom space. Great showrooms offer elements of surprise and intrigue. They inspire while disarming your clients. Your targeted clients need to feel they have arrived into a space that is designed for them.

All great showrooms or retail boutiques cannot be a monument to beauty. They must also reflect business strategy. The customer experience is mapped out, and opportunities to delight are highlighted.   Anne Côté, our lead interior designer, has designed showrooms, high-end homes, stages for Cirque du Soleil and has been a consultant for over 50 television home makeovers.

COPP Branding has been actively involved in several groundbreaking retail boutique designs in Ontario and Quebec and Alberta. Ceratec Surfaces Galerie 1949 was launched in 2020 and continues to penetrate new markets. Dealer footprints expanded, the customer experience enhanced, dealer loyalty increased, and sales skyrocketed. A boutique is more than a set of fixtures. It is an integrated vision of the entire consumer and dealer experience. When executed with art and science, the results are tremendous.

COPP Branding also participated in the development of the original Calgary Divine Flooring Flagship store

Two versions of the TORLYS boutique

the original Beaulieu Your Home Style Concept 

Product design is a combination of form and function. Our product design team leverages design thinking to create products and solutions that respond to the design community’s needs.

We specialized in product development for manufacturers and flooring suppliers where colors, textures and style are critically important elements of any value-added product. Functionality is equally important. Active listening and true collaboration always result in the best solution. It is easy to say but less easy to do. Outside expertise can help you overcome internal roadblocks. 

Darko Brdjanin, masters graduate from the FIDI International School of Design in Florence, Italy, specializing in furniture design, and Anne Côté, the former style editor at the French Edition of House and Home Magazine and former set designer for Cirque du Soleil and a Fine Arts graduate from Concordia University, collaborate and create forward-thinking interior design products.  

Your logo is your calling card. It tells your target clients what you represent and how you do business. It is a constant visual reminder of who you are.

Concepts like, less is more, strategic positioning and visual delight are the basis of strong contemporary logo design.

Our logo experts are thoughtful in their approach. They create symbols that distinguish the client and reinforce the brand. They are versatile and memorable.

Strong architectural product companies leverage sample vehicles to inspire, inform and convert potential clients.

COPP creates sample displays for companies in New York and Canada that elevate the brand and secure additional showroom footprints and create a spike in sales. Several factors create these opportunities. The process always starts with design thinking.

When looking at many different product samples, customers have a tendency to get overwhelmed with their choices. But when they see their tile combined with a fabric or with another tile, suddenly their whole vision comes together and they can see the potential of their project.

We create and implement online marketing campaigns across all channels. We will work with you to choose the right platform(s) for your firm and create content that draws the right audience. We believe high-quality photos and video are vital within the architectural and interior design space. Your media platform is where you unveil your brand promise to your targeted audience. We will enable you to maintain a high level of distinction on your digital media platforms long after we are gone.

Great website design is built around a superior customer experience. What is the most important factor in the design of a website? It is easy to find the right information. The site needs to be simple to navigate, and pages need to load up within 2 seconds.

Another important factor is a beautiful appearance. Visual clutter has no place in a great website.  

The combination of graphic design and interior design expertise that COPP brings to the table allows your site to be beautiful and relevant.

Achieving ease of navigation and inspired beauty requires a collaborative team approach. Our team works with your team to ensure messaging, visuals, navigation, and intuition speak to your audience. One person is ultimately responsible for design integrity if the website is to become a great resource.

Refinement is an ongoing endeavor. Our design and development team is available to help you evolve your site pre and post-launch.

Your website needs to reach your clients. SEO ensures your site includes the Google search terms your audience uses in your code and your text. Off-page linking is also a critical step to establishing your authority. Page loading speeds, blog writing, unbroken links and superior coding help drive qualified clients to your website.

Our goal is to increase your visibility in search engines and search results and increase your conversion rates.

Reach architects and designers anywhere and whenever they are available by developing Continuing Education Unit (CEU) courses or onboard new employees with an interactive course. Our education consultant Kim Meldrum is a senior online learning educator and former school principal. Kim will help you structure and present content to ensure learning and generate loyalty.

Maxime Desbiens is an experienced professional photographer who has worked for numerous decor magazines. He captures images that seduce and elevate brands. 

Videos are powerful tools for branding. They attract attention and entertain while disseminating information you want your clients to know.

Showrooms are where relationships are created and networks are expanded. It’s where designers engage with products and projects are fast-tracked. Despite the convenience of online shopping, designers crave a substantial sensorial shopping experience.

Great showroom design for manufacturers amplifies the company’s personality with originality and powerful aesthetics stand out and gain industry-wide recognition.

With the design savvy of Anne Côté, COPP Branding’s showroom projects changed our clients’ businesses forever. Whether it was Fuzion Flooring being able to attract Sarah Richardson as their ambassador following their showroom remodel or Ceratec’s Galerie 1949 concept vaulting them from #4 to #1 within their dealer network, COPP’s ability to listen to our client’s needs and execute on our plan make us the best partner to maximize your return on investment.

During COVID, we have realized that online CEU courses enable companies to reach more architects and designers. All CEU courses are not created equal. A well-designed course inspires and creates authority for the sponsoring company. Relationships are fostered, and requests for samples result. At COPP Branding, we develop courses and coach sales representatives to deliver the courses for optimal results.

Kim Meldrum of COPP Branding was one of Canada’s first Google Education Instructors. Kim collaborates with clients to create strong courses that arm the architect and designer with current knowledge and tools. Companies have one hour to make a strong impression with the architects and designers taking the course so it must be delivered correctly the first time. 

What is a brand pyramid, and why is it important? Why do some brands speak to you and create an emotional response while others fall flat? The essence of a brand is its core characteristics which define the brand and builds loyalty over time. COPP Branding experts will guide you through the branding process and help you identify the characteristics that create value for your audience and are the foundation of your unique brand pyramid.

How is your brand different from competitors? How do clients see you versus the competition? A brand positioning strategy carves out unique space for your brand. Strong, well-articulated and executed brand positioning makes it harder for competitors to compete with you.

A brand has a personality; it has a look, a feel and a voice.  

Creating the appropriate brand voice and visuals is essential to gaining respect and trust over the long term. The right voice and visuals bring value and strong brand equity. Conversely, the wrong one can destroy the brand’s potential.

Content is King. Engaging and relevant content reaches more people, which helps your targeted audience grow. For example, Google built their empire by delivering relevant content.   

Creating content that addresses designers extends far beyond pretty photos and eloquent text. Pictures and images need to be consistently rooted in current interior design trends and cropped to maximize product appeal. Reach out to us and learn more.

COPP Branding graphic designers have a track record of success with design savvy companies. We can create or we can guide your graphic design team.

We offer translation services in our Montreal office. Our bilingual team transcreates so that both the English and French targeted audiences receive the same message. So the message is equally powerful in both english and french.

Designers are key influencers and specify architectural products for their clients. On-trend products, colours and textures inspire and engage designers.  Anne Côté has spent seven years as a style editor at a leading interior magazine. She shares her knowledge and expertise with in-house marketing teams and enables design to be an important brand pillar.