WHEN FUZION HARDWOOD CALLED ON COPP, THEY HAD ALREADY ACHIEVED TREMENDOUS SUCCESS AT THE DEALER LEVEL. SO MUCH SO THAT DOUBLE DIGIT ANNUAL SALES GROWTH WASN’T A PIE IN THE SKY OBJECTIVE—IT WAS SOMETHING THAT WAS EXPECTED. AS PART OF THE NEXT PHASE OF THEIR GROWTH, FUZION WANTED TO EXPAND THEIR APPEAL TO ARCHITECTS, DESIGNERS AND BUILDERS.


COPP was tasked with creating a showroom that wowed the builder community, while putting architects and designers at ease. Mission accomplished. Tom Giancani, Fuzion’s Vice-President of Sales and Marketing at the time, declared unequivocally that the newly designed showroom was "the best marketing investment that Fuzion had ever made. It created such a stir in the marketplace that even our competitors passed along their compliements." COPP Branding + ANNECOTEDESIGN created a total customer experience that left visitors with no doubt that Fuzion understood the value of design.

From the lobby, visitors transition into a minimalist antechamber, whose four wooden pillars convey strength, stability, and longevity. Upon entering the showroom, visitors are met with a pleasing and engaging layout, warm and inviting tones, and long, wide-planked flooring. In an instant, builders, architects and designers can see Fuzion's penchant for innovation, and how they represent a strong alternative to the status quo.

Fuzion Showroom - Branding and Marketing