TORLYS WAS ALREADY A HUGE SUCCESS WHEN THEY CALLED ON COPP. IT WAS THE LARGEST SUPPLIER TO THE NUMBER ONE BUILDER MARKET IN NORTH AMERICA AND VOTED TOP SUPPLIER BY BUILDERS IN THAT SAME MARKET. OVER THE COURSE OF 33 YEARS, TORLYS HAD EARNED A WELL-DESERVED REPUTATION FOR BEING A TRUSTWORTHY AND INNOVATIVE PARTNER TO THE BUILDER COMMUNITY.
TORLYS had an extremely successful 2020. President Peter Barretto believed that for TORLYS to realize its full potential, it needed to elevate its brand. Always the visionary, he could see the hardwood landscape was going to be turned upside down and he wanted to be ready. So COPP was brought in to strategize and position TORLYS for strong, sustainable growth. COPP responded by positioning the new hardwood line so that it captured TORLYS strength and historic reliability—while making it clear that the line was going to be a game changer in the marketplace.
Today, COPP’s multidisciplinary team is working with TORLYS on a comprehensive rebranding effort that will allow the company to realize its full potential in the fast-changing hardwood flooring segment.