What is Design Thinking?

AdobeStock - COPP Branding Image

By Pina Mastromonaco & John Kocemba
Published: April 10, 2021

Design Thinking is a human-centered approach to meeting customers needs and generating creative solutions and ideas.  Its function unleashes people’s full creative energies, and leads them to create better products, services and radically improves processes, in short a rebirth of innovation.


Anchored in human-centered design and paired with digital marketing, Design Thinking focuses on collaboration between designers and users. It brings ideas to life based on how real users think, feel and behave.


What Is Design Thinking?

Design Thinking is an iterative process in which we seek to understand the user and examine problems to identify strategies and solutions. 


Design Thinking revolves around the desire to understand the target user for the purpose of bettering design products or services. With this in-depth observation, there comes empathy toward the target user which inturn paves the path to outstanding innovation.


Why Is Design Thinking Important?

Being distinctive in the digital age where consumers have quick access to the global marketplace is paramount. Products or services won’t stand out in a crowded space without building a design-driven culture that puts the customer first.  A Design Thinking framework will guarantee a distinct competitive advantage.



Human-centered design is especially important when it comes to digital marketing like website development or app development. An online presence is a must. Additionally, the attempt cannot be feeble – sleek and optimized design is necessary in order to gain users’ trust, loyalty, and engagement. This is made especially evident with recent research, which has shown that 94% of first impressions are design-related. 


Therefore, Design Thinking can result in user onboarding, with human-centered design helping to build loyalty and trust.


Not a Linear Process

The Design Thinking  framework  includes empathizing, defining, ideating, prototyping, and testing in no  particular order.  Those who see this as a linear process have fundamentally misunderstood the entire concept of Design Thinking. 


The Design Thinking framework depends on feedback and doesn’t revolve around a strict plan – it’s fluid and experimental.


Not a Short-Term Fix

Design Thinking is a human-centered, solution-based approach that requires an in-depth understanding of the target user. It is not an overnight solution but rather a long term process. 


How to Adopt a Great Design Thinking Approach

As a marketing agency for architects that creates website design, SEOs and product development, COPP Branding understands how critical it is to change the traditional mindset toward branding products and services. These days, a company’s success is defined by how well they know their clients, providing value to those clients while making the customer experience seamless across all social platforms.  Steve Jobs said:

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” 


New digital technology is redefining the market, reshaping industries and changing the rules. Your success depends on how fast and well you respond. At COPP Branding we agree entirely. That’s why Design Thinking is at the center of our work. 


We are a full-service marketing agency for architects and manufacturers. check out our services or contact us

Share this page: